Sherita Cherry Institute: Where Beauty Meets Financial Empowerment

In an industry that thrives on creativity, innovation, and personal branding, Sherita Cherry saw something missing—financial literacy. As a seasoned beauty professional with over 25 years of experience, she recognized that while many beauty schools teach students how to pass the state board exam, very few equip them with the financial knowledge and business skills needed to succeed long-term.

That realization sparked a movement. And from that movement, the Sherita Cherry Institute was born.

Beyond the State Board: Teaching Real-World Success

Founded in 2022, the Sherita Cherry Institute isn’t your average beauty school. While students absolutely receive top-tier training to pass their state board exams, Sherita’s true mission goes much deeper. Her goal is to transform aspiring beauty professionals into financially savvy entrepreneurs who are ready to thrive in a $1 billion industry. Here you not only learn in-person but also join hybrid online cosmetology classes.

Here, students learn how to:

• Create and stick to a budget

• Understand personal and business finances

• Build credit and manage debt

• Grow and scale their beauty business

• Leverage marketing and branding strategies for long-term success

Stylist Who Brunch: A Platform for Empowerment

Before opening her school, Sherita launched Stylists Who Brunch (SWB)—a powerful monthly networking and educational event designed to bring together beauty professionals, stylists, salon owners, and influencers. SWB was created to fill the financial knowledge gap in the beauty world, offering education in:

• Financial literacy

• Technology and digital skills

• Entrepreneurship and leadership

Stylists Who Brunch has become a community where industry professionals network, learn, and grow, all while enjoying a beautiful brunch setting. It is more than an event—it’s a movement.

A Beauty Industry Powerhouse

Sherita is more than an educator. She is a global beauty influencer, speaker, and entrepreneur whose impact stretches far beyond the classroom. Her online community includes millennials, beauty professionals, bloggers, salon owners, and entrepreneurs around the world.

She collaborates with major beauty brands, marketing agencies, and manufacturers to help create brand awareness through authentic campaigns, digital content, and influencer marketing. Through these partnerships, Sherita has helped beauty professionals gain global visibility while giving Fortune 500 companies like Ford, Nissan, and United Healthcare direct access to niche beauty audiences.

Bella Cosmetology and Beauty Institute (BCBI): Education Without Borders

As the Chief Digital eLearning Creator of Bella Cosmetology and Beauty Institute, Sherita is also leading the way in online education. BCBI offers certificate business courses for entrepreneurs and has partnered with Tennessee State University and Southern University to reach learners both nationally and internationally.

Whether in-person or online, Sherita is passionate about making beauty education accessible, empowering, and business-focused.

An International Voice of Transformation

Sherita’s influence reaches stages around the globe. As a transformational speaker, she’s inspired thousands at:

• Corporate conferences

• Beauty expos

• Women empowerment summits

• Youth leadership events

She has also worked alongside leaders like former U.S. Surgeon General Dr. Regina Benjamin on the “Styling Healthier Futures” campaign, using her platform to promote beauty, wellness, and lifestyle education across the country.

Her speaking tours have taken her from Washington, D.C. to Dubai, from Los Angeles to Barcelona, touching lives and helping others unlock their full potential—both personally and professionally.

Join the Movement at Sherita Cherry Institute

If you’re ready to break into the beauty industry with confidence, clarity, and financial power, then the Sherita Cherry Institute is the place for you. Whether you want to become a licensed cosmetologist, esthetician, or entrepreneur in the beauty space, this institute will give you the tools to succeed and the mindset to lead.

Enroll today and learn not just how to pass a test, but how to build a legacy.